Classic Comfort / “Snuggle Up to a Cure” for Breast Cancer

Welcome to the "Snuggle Up to a Cure" fundraising campaign for breast cancer research! This brand new and exciting venture is being initiated by Classic Comfort of Moncton, New Brunswick, in what is destined to become an ongoing campaign. With the goal of raising $100,000 nationally by October, 2009, the focus of the "Snuggle Up to a Cure" campaign is a "pillow drive" featuring sales of a specially manufactured, jumbo-sized pillow, 10% of the purchase price going to fund research into breast cancer. Made of 100% cotton outer shell encasing a fibre-logic filling, these pillows will be available for sale at all of the retail outlets across Canada which carry Classic Comfort products. Also available online at the Classic Comfort’s website at http://www.classiccomfort.com,/, "Snuggle Up to a Cure" will also have its own national website at http://www.snuggleuptoacure.com/ to facilitate sales. Updated on a weekly basis, this website will have a complete list of retail outlet locations carrying the pillow, links to other related websites, as well as facts and information on breast cancer and research by the Canadian Cancer Society.

The special pillows offered for sale by the "Snuggle Up to a Cure" venture were developed through careful research by one of the best cause manufacturers in North America. Made by Classic Comfort, these pillows are comprised of exceptional quality and are competitively priced with a significant percentage of the purchase price going to fund research in a disease which presently affects 1 in 9 women across Canada. "We all know someone whose life has been touched by cancer," says Mrs. Denise LeBlanc, President of Classic Comfort, who has a close family member suffering from breast cancer. "The ‘Snuggle Up to a Cure’ campaign is most certainly a win/win situation for all involved," she continues, "from our manufacturing company which has created a quality product we can all be proud of, to the retail outlets that profit from sales, the consumers who purchase a product they can use everyday and who can feel good knowing that a percentage of the purchase price is going to a worthy cause, and for the Canadian Cancer Society who receives much needed revenue for research into a disease that not only affects the sufferer, but can devastate entire families."

"Snuggle Up to a Cure" is an ambitious project that is just the latest philanthropic venture for a company with a history of contributing to worthy causes. With a commitment to full accountability to the public for how much money goes to what cause, Classic Comfort believes in giving back to the communities in which they live and work. Classic Comfort has donated blankets to Headstart Moncton for families in need, and to the SPCA for pets in transition. Their Angel Fund and Blanket of Hope (BOH) are two other campaigns with plans for additional fundraising and a line of new products to follow in the near future. For a company with humble beginnings, the last ten years in business has seen a steady growth and much success. Celebrating a 10th Anniversary in 2009, Classic Comfort’s success has instilled in its team a realization that true rewards come in the form of service to others.

The driving force behind the rise of this manufacturing company comes from the passion and vision of a truly remarkable woman. A decade ago, Denise LeBlanc started her company in the basement of her home with a simple idea and a focus on providing top quality fleece bedding. By diversifying her product line over the years and expanding her company to form a group of service-related and manufacturing companies in the Greater Moncton Area, Denise LeBlanc has demonstrated a determination that has earned her a stellar reputation in her field. One of just a few females in the manufacturing business in North America, she champions the role of women in business, achieving many firsts in her career and in her service to her community, including being the first woman president of the Chamber of Commerce for the Town of Bouctouche. A firm believer in the power of women, she says, "Retailers in Canada have yet to realize that 80% of the buying decisions and purchasing power belong to women." Indeed, it is this recognition of "girl power" that has re-awakened a passion in Denise LeBlanc to stand behind a cause that is "all about women."

Denise LeBlanc is joined in her various business endeavours by her son, Mathieu. He brings to her organization impeccable qualifications with a degree in marketing from the Université de Moncton, hands-on experience watching his mother build her companies from the ground up, an invaluable work ethic participating in summer work terms during his schooling, and a unique male perspective. Denise also credits the success of her business enterprise with the dedication and skill of her team of employees, many of whom have been a part of her business from the beginning. A heartfelt "Thank You" also goes out to each of the many retailers who are participating in the "Snuggle Up to a Cure" Campaign. Do your part in finding a cure for breast cancer. Purchase a Classic Comfort pillow and give a whole new meaning to the Classic Comfort company’s commitment to "improving lives one night at a time."